Publication | Open Access

“I am proud of my job”: Examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship

Employee AttitudePsychological MechanismManagementBrand StrategyBusinessBrand DevelopmentTechnological InnovationBrand AwarenessHuman Resource ManagementEmployee Brand AmbassadorshipMarketingOrganizational PsychologyOrganizational BehaviorBrand Management