Journal of Marketing · 1981 · 50 citations · 0 references
BusinessBusiness EconomicsMarketingForecastingNew Product DevelopmentTechnology ForecastingGrowth AnalysisGrowth TheoryProduct DevelopmentSales ForecastingSales GrowthBass ModelDynamic Forecasting ModelsMarket Potential EstimationNew Product Sales ForecastingOptical ScanningSales Growth AnalysisSales Trend AnalysisUnconstrained Demand Estimation
This paper assesses the performance of the Bass New Product Growth Model in forecasting quarterly and annual sales of optical scanning equipment for supermarkets in the U.S. The model is run with both constrained and unconstrained estimates of market potential.