Journal of Marketing Research · 1999 · 486 citations · 0 references
ManagementOperations ManagementSupply Chain ManagementStrategic AlliancesSupplier Relationship ManagementProcurementSupplier CollaborationSupplier DevelopmentSupplier IntegrationSupplier ManagementSupply Chain CollaborationBuyer-supplier ConflictSupplier Collaboration SystemsSupplier Relationship DevelopmentSupplier Relationship IntegrationSupplier Relationship Negotiation