Concepedia

Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study

Marsha L. Richins

Journal of Marketing · 1983 · 729 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementConsumer BehaviorConsumer InvolvementConsumer SatisfactionCustomer SatisfactionWord-of-mouth MarketingPilot Study DesignPilot Study Sample SizeWord-of-mouth EffectsWord-of-mouth IntentionsWord-of-mouth Valence