Concepedia

Statistical Power and Effect Size in Marketing Research

Alan G. Sawyer, A. Dwayne Ball

Journal of Marketing Research · 1981 · 104 citations · 0 references

Concepts

Public HealthMarketingMarketing ManagementMarketing StrategyStrategic MarketingEffect Size EstimationPower AnalysisSampling TechniquesStatistical AnalysisEffect SizeEffect Size AnalysisMarketing ExperimentsPower CurvesStatistical PowerStatistical Power AnalysisStatistical Power Estimation