Concepedia

Vividness can undermine the persuasiveness of messages.

Kurt P. Frey, Alice H. Eagly

Journal of Personality and Social Psychology · 1993 · 13 citations · 0 references

Concepts

Social SciencesCommunicationPsychologyCognitive PsychologyPersuasionSocial CognitionAudience AttentionFigurative LanguageMessage DesignMessage InterpretationMessage SaliencePersuasive LanguageProvocative ObjectsVividness Effects