Journal of Marketing · 1972 · 17 citations · 0 references
ManagementInnovation ManagementStrategic ManagementInnovationNew Product DevelopmentSustainable InnovationGreen Product DevelopmentProduct DevelopmentProduct Life Cycle ManagementProduct StewardshipSocial InnovationSustainable Product DesignNew Product Development GovernanceProduct Development ProcessSustainability In Product DesignSustainable Product Development ProcessSustainable Product Innovation