Putting the brakes on prejudice: On the development and operation of cues for control.

The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

Social Sciences, Psychology, Social Psychology +11

Measuring individual differences in implicit cognition: The implicit association test.

Anthony G. Greenwald, Debbie E. McGhee, Jordan L. K. Schwartz · Journal of Personality and Social Psychology · 1998 · 9.1K citations

Social Sciences, Behavioral Sciences, Psychology +9

Controlled and automatic human information processing: II. Perceptual learning, automatic attending and a general theory.

Richard M. Shiffrin, Walter Schneider · Psychological Review · 1977 · 7.1K citations

Medicine, Behavioral Sciences, Psychology +17

Self-discrepancy: A theory relating self and affect.

E. Tory Higgins · Psychological Review · 1987 · 6.8K citations

Social Sciences, Psychology, Social Psychology +10

Stereotypes and prejudice: Their automatic and controlled components.

Patricia G. Devine · Journal of Personality and Social Psychology · 1989 · 5.4K citations

Social Sciences, Psychology, Social Psychology +12