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Central and peripheral routes to persuasion: An individual difference perspective.
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1986
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Behavioral Decision MakingSocial PsychologyPersuasive TechnologyConsumer ResearchSocial InfluenceCommunicationConsumer EngagementSocial SciencesAttitude TheoryPeripheral RoutesBiasManagementPersuasion ModelingMajority InfluenceBehavioral SciencesApplied Social PsychologyMarketingAttitude DynamicPersuasion
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