Journal of Marketing Research · 1975 · 106 citations · 0 references
ManagementOperations ManagementSupply Chain ManagementGlobal Supply Chain ManagementInternational Operations ManagementSupplier Relationship ManagementInternational SourcingSupplier CollaborationSupplier DevelopmentSupplier IntegrationSupplier ManagementSupplier SelectionExperimental Study DesignGlobal Supplier SelectionSupplier Selection Decision MakingSupplier Selection Planning