2017 · 63 citations · 4 references
BusinessMarketingMarketing ManagementConsumer BehaviorRetail MarketingServices MarketingConsumer SatisfactionCustomer SatisfactionCustomer Satisfaction ManagementCustomer Service ManagementRetail Consumer BehaviorService QualityCausal Path AnalysisCustomer Satisfaction ImpactsCustomer Satisfaction VariablesPath AnalysisPerceived Product QualityPerceived Service QualityPurchase Intention AnalysisService Quality Perception
This study aims to examine and analyze the quality of products, service quality, customer satisfaction and intention to buying on at McDonald's Alauddin Makassar. The population in this study are consumers of McDonald's Alauddin Makassar city. Samples numbered 80 respondents. Results of hypothesis testing are also using path analysis through SPSS version 21.0 prove that the quality of product and service quality affects on customer satisfaction, quality of service and customer satisfaction affect on intention to buying, the quality of the product does not affect on intention to buying.
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