Publication | Closed Access
Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.
55
Citations
0
References
2001
Year
MarketingCultureAdvertisingConsumer CultureConsumption SymbolsConsumer StudyIntercultural MarketingManagementBrand StrategyBrand DevelopmentConsumer ResearchConsumer BehaviorBrand AwarenessArtsBrand EquityPopular CultureConsumer Attitude
No additional data available for this publication yet. Check back later!