Beyond the pages of the ‘how-to’ textbook: A study of the lived experiences of the accounting ethnographer

The Discovery of Grounded Theory: Strategies for Qualitative Research.

Helmut R. Wagner, Barney G. Glaser, Anselm L. Strauss · Social Forces · 1968 · 46.6K citations

Social Sciences, Sociology, Ethnography +11

Stigma: Notes on the Management of Spoiled Identity.

Melvin L. DeFleur, Erving Goffman · Social Forces · 1964 · 6.4K citations

Social Sciences, Social Psychology, Stereotyping +8

Systematic combining: an abductive approach to case research

Anna Dubois, Lars‐Erik Gadde · Journal of Business Research · 2002 · 4.7K citations

Law, Architectural Theory, Case Management +3

Netnography: Doing Ethnographic Research Online

Stephanie O’Donohoe · International Journal of Advertising · 2010 · 2K citations

Social Sciences, Anthropology, Communication +14

Ethnography: Principles in Practice.

Jacqueline A. Gibbons, Martyn Hammersley, Paul Atkinson · Contemporary Sociology A Journal of Reviews · 1986 · 1.6K citations

Social Sciences, Anthropology, Anthropological Theory +9