Affective psychology and color display of interactive website design

Localization of Web design: An empirical comparison of German, Japanese, and United States Web site characteristics

Dianne Cyr, Haizley Trevor‐Smith · Journal of the American Society for Information Science and Technology · 2004 · 271 citations

User Experience Design, Engineering, Multilingualism +22

The impact of colour on Website appeal and users’ cognitive processes

Nathalie Bonnardel, Annie Piolat, Ludovic Le Bigot · Displays · 2010 · 202 citations

User Perception, Online Customer Behavior, Color Psychology +10

On the multiple effects of packaging colour on consumer behaviour and product experience in the ‘food and beverage’ and ‘home and personal care’ categories

Charles Spence, Carlos Velasco · Food Quality and Preference · 2018 · 158 citations

Consumer Decision Making, Food Packaging, Behavioral Sciences +10

Aesthetic design of e-commerce web pages – Webpage Complexity, Order and preference

Liqiong Deng, Marshall Scott Poole · Electronic Commerce Research and Applications · 2012 · 102 citations

Visual Design, Online Customer Behavior, Digital Marketing +10

What color do you feel? Color choices are driven by mood

Domicelė Jonauskaitė, Betty Althaus, Nele Dael et al. · Color Research & Application · 2018 · 93 citations · Full text

Color Psychology, Affective Variable, Affective Neuroscience +19