Marketing Letters · 2002 · 46 citations · 16 references
ManagementBusiness EconomicsFinanceCapital StructureCorporate FinanceCost Of CapitalAcquisition ModelingAcquisitions DecisionsContingent LiabilitiesCost Of DebtAcquired Tax LiabilitiesAcquisition Expense AnalysisAcquisition Financing RiskAcquisition-related CostsImplicit LiabilitiesTransaction Cost Of Borrowing
16
Prospect Theory: An Analysis of Decision under Risk
Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations
Toward a positive theory of consumer choice
Richard H. Thaler · Journal of Economic Behavior & Organization · 1980 · 5.6K citations
Mental Accounting and Consumer Choice
Richard H. Thaler · Marketing Science · 1985 · 4.8K citations
University of Maribor digital library (University of Maribor) · 2000 · 3.8K citations · Full text
Mental Accounting and Consumer Choice
Richard H. Thaler · Marketing Science · 2008 · 3.5K citations