Publication | Closed Access

To talk or to touch: Unraveling consumer responses to two types of hotel in-room technology

Customer ExperienceCustomer SatisfactionDigital MarketingConsumer ResearchHospitalityCommunicationConsumer EngagementManagementConsumer BehaviorUnraveling Consumer ResponsesHotel In-room TechnologyUser PerceptionUser ExperienceMarketingInteractive MarketingBusinessTechnologyConsumer AttitudeHospitality Management