Artificial Intelligence (AI) Brings Enhanced Personalized User Experience

Abstract

The paper extends the previously proposed differentiators between “e-Tourism” and “Smart Tourism” by introducing new segmentation across the expanded definition of the existing tourist experience phases. It also explains new concepts of using artificial intelligence (AI) elements in culture and tourism industries by enhancing traditional user experiences with digital content. This is done by creating a sophisticated backend system and integrating it with standard end-user devices like cell phones, tablets, and smart glasses. The proposed integration creates a new type of digital platform with a wide range of possibilities. The platform allows automatic recognition of 2D images (like book pages, paintings, murals, etc.) and adding the corresponding digital content (audio, video, text, links, etc.) to significantly enhance user experience. Further integration with 3-D object recognition, IoT, digital maps, and GPS services could also be used to prepare specialized tours, and even allow a self-service where end-user is allowed to create such tours from predefined elements. Such a platform enables different items within the environment to trigger short messages (or even directly open digital contents) on the end user's device.