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The effects of restaurant green demarketing on green skepticism and dining intentions: Investigating the roles of benefit associations and green reputation

Customer SatisfactionGreen MarketingBehavioral Decision MakingGreen SkepticismBenefit AssociationsHospitality MarketingConsumer ResearchManagementBusinessSocial InfluenceConsumer BehaviorConsumer AttitudeGreen Decision-makingFood ServiceMarketingFood PolicyGreen ReputationHospitality Management