Communication Infrastructure, Social Media, and Civic Participation across Geographically Diverse Communities in the United States

Abstract

Despite a growing body of scholarship on Communication Infrastructure Theory (CIT), the applicability of CIT as an ecological approach in rural and suburban areas remains largely unexplored in comparison with its urban counterpart. The current study advances CIT across the geographically dispersed communities (i.e., urban, suburban, and rural) and explores how community storytelling networks, through social media and interpersonal discussion, interact with the diverse communities on civic participation. A nationwide online panel survey reveals that community-oriented social media (CSM) use was positively associated with civic participation. The results also indicate that the relationship between CSM and civic participation was stronger for those who reside in rural communities. Interpersonal discussion in this study played a similar role for residents living in suburban communities. This study’s theoretical contribution, policy implications, and practical applications are further discussed in the contexts of communication infrastructure, social media, and civic participation.