Visual rhetoric and the case of intellectual capital

The Presentation of Self in Everyday Life.

Kaspar D. Naegele, Erving Goffman · American Sociological Review · 1956 · 26.2K citations

Social Sciences, Psychology, Social Psychology +14

The balanced scorecard : measures that drive performance

R. S. Caplan · Harvard business review · 1992 · 12.2K citations

Management, Performance Management, Strategic Management +14

Reading images: the grammar of visual design

Choice Reviews Online · 1996 · 8.8K citations

Social Sciences, Design, Narratology +16

A Social Psychologist Discovers Chicago Sociology

Edgar H. Schein, Everett C. Hughes, Melville Dalton et al. · Academy of Management Review · 1989 · 7.2K citations

Social Sciences, Psychology, Social Psychology +12

Choices, values, and frames.

Daniel Kahneman, Amos Tversky · American Psychologist · 1984 · 6.5K citations

Business, Decision Sciences, Economics +16