Journal of Business Research · 2020 · 69 citations · 54 references
BusinessCultural StudiesBankingCross-cultural Consumer BehaviorCultural Influences On ConsumptionElectronic BankingMobile CommerceRetail BankingCross-cultural User AdoptionInternet Banking AdoptionMobile BankingMobile Banking AdoptionMobile Banking OperationsMobile Culture
54
User Acceptance of Information Technology: Toward A Unified View1
Venkatesh · MIS Quarterly · 2003 · 42.5K citations