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Playing Ant Forest to promote online green behavior: A new perspective on uses and gratifications

Green MarketingEngineeringBehavioral Decision MakingEnvironmental PsychologyConsumer ResearchCommunicationSocial MediaEnvironmental BehaviorManagementAnt ForestGamificationUser ExperienceNew PerspectiveMarketingSocial BehaviorInteractive MarketingSocial ComputingGreen ProductOnline Green BehaviorHuman-computer Interaction