Publication | Closed Access
Playing Ant Forest to promote online green behavior: A new perspective on uses and gratifications
92
Citations
59
References
2020
Year
Green MarketingEngineeringBehavioral Decision MakingEnvironmental PsychologyConsumer ResearchCommunicationSocial MediaEnvironmental BehaviorManagementAnt ForestGamificationUser ExperienceNew PerspectiveMarketingSocial BehaviorInteractive MarketingSocial ComputingGreen ProductOnline Green BehaviorHuman-computer Interaction
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|---|---|---|
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