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Can gamification increases consumers’ engagement in fitness apps? The moderating role of commensurability of the game elements

Consumer Decision MakingBehavioral SciencesOnline GamingBehavioral Decision MakingFitness AppsGame ElementsConsumers ’ EngagementGamificationInteractive MarketingMotivationConsumer ResearchUser ExperienceManagementGamesArtsMarketingGame DesignConsumer Engagement