Concepedia
Statistics
Publications
15
Citations
947
H-Index
14
Active since
2007
Affiliations
Shenzhen University(Current)
Duke University
Tunghai University
Peking University
Vanung University
Rungting Tu is an author at Shenzhen University specializing in marketing, business, and consumer behavior.
Publications per year
2007–2023
Managing passenger behavioral intention: an integrated framework for service quality, satisfaction, perceived value, and switching barriers
William Jen, Rungting Tu, Tim Lu · Transportation · 2010 · 209 citations
Business, Marketing, Marketing Management +16
CEO stock option pay and R&D spending: a behavioral agency explanation
Jianfeng Wu, Rungting Tu · Journal of Business Research · 2007 · 163 citations
Management, Corporate Governance, Finance +15
Can gamification increases consumers’ engagement in fitness apps? The moderating role of commensurability of the game elements
Wenting Feng, Rungting Tu, Pei-Shan Hsieh · Journal of Retailing and Consumer Services · 2020 · 116 citations
Education, Behavioral Sciences, Health Promotion +13
Walking for fun or for “likes”? The impacts of different gamification orientations of fitness apps on consumers’ physical activities
Rungting Tu, Pei-Shan Hsieh, Wenting Feng · Sport Management Review · 2018 · 111 citations
Public Health, Health Behavior, Health Promotion +15
Understanding forced adoption of self-service technology: the impacts of users’ psychological reactance
Wenting Feng, Rungting Tu, Tim Lu et al. · Behaviour and Information Technology · 2018 · 90 citations
Management, Information Systems, Management Information Systems +17
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