Perceived public support and entrepreneurship attitudes: A little reciprocity can go a long way!

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations

Public Health, Behavioral Sciences, Psychology +10

Social Learning Theory.

Jackson Kytle, Albert Bandura · Contemporary Sociology A Journal of Reviews · 1978 · 25.7K citations

Social Sciences, Social Psychology, Social Cognition +7

Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 13K citations

Social Sciences, Educational Measurement, Econometrics +10

Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification.

Li‐tze Hu, Peter M. Bentler · Psychological Methods · 1998 · 11.4K citations

Social Sciences, Biostatistics, Psychometrics +14

Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 9.7K citations

Social Sciences, Educational Measurement, Econometrics +10