Publication | Open Access
How to win the consumer’s heart? Exploring appraisal determinants of consumer pre-consumption emotions
85
Citations
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References
2020
Year
Consumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer ResearchConsumer Pre-consumption EmotionsSocial SciencesPsychologyManagementConsumer BehaviorBehavioral SciencesConsumer Decision MakingConsumerismMarketingBehavioral EconomicsConsumer PsychologyConsumer ScienceEmotionConsumer AttitudeAppraisal DeterminantsConsumer ’
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