Journal of Business Research · 2019 · 54 citations · 77 references
BusinessInformation SystemsManagement Information SystemsDigital TransformationInnovationSocial InfluenceInnovation AdoptionOnline Consumer BehaviorTechnology AdoptionTheory Of Planned BehaviorUser RetentionConsumer Technology AdoptionContinued Use IntentionLate AdoptersLate Adoption AnalysisTechnology Adoption CurveTechnology Adoption IntentionUser Adoption Intentions
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations