Publication | Closed Access
Essentials of marketing, 2nd ed.
23
Citations
0
References
2005
Year
Unknown Venue
New Zealand StudentsIntroductory MarketingHistory Of MarketingManagementBusinessMarketing CommunicationIntegrated MarketingMarketing ManagementGlobal MarketingMarketing Major StudentsCommunicationMarketing TheoryMarketing InsightsMarketingMarketing Strategy
This text is written for Australian and New Zealand students who are taking a one-semester subject in introductory marketing. It provides a concise yet comprehensive coverage of marketing theory and practice, and will give marketing major students a sound knowledge base to build upon, and business students, tools needed for marketing applications.