Publication | Open Access

Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing

Customer SatisfactionTime PressureDynamic PricingPricing PolicyBehavioral Decision MakingInteractive MarketingInteractive EffectsManagementConsumer ResearchBusinessPerceived CrowdingMarket BehaviorMarketingBuying BehaviorConsumer Choice