Employer Perceptions of Online Versus Face‐to‐Face Degree Programs

Abstract

A perception of lesser value for online degrees may lead employers to discount educational background based upon delivery mode. This article examines employers’ perceptions of face‐to‐face versus online master of business administration degrees in new hire and promotion decisions. Using a qualitative design, the authors conducted a pilot and larger study. Results indicated that those making selection decisions view face‐to‐face degrees more positively than online degrees. This finding is considerably more pronounced for employers making new hire decisions than for those making promotion decisions. Specific results and implications are discussed.