The Awareness of Gen Z’s toward Halal Food Industry

Abstract

This study focus on the issues and challenges of halal food industry implementation in Malaysia. Conflict to decide the halal-ness of the product is a new concept worth being discuss in the context of halal food implementation and certification. Other issue is the usage of Halal certification logo toward industry, rectify halal-ness have also been extensively reviewed. It was found that consumer still has skeptical attitudes towards halal logo and certification. Some of the industry has found that the logo and status can affects the marketing tool for business expansion. Halal assurance system has been found to be a wholesome system that ensures other systems such as Good Hygiene Practice (GHP), Good Manufacturing Practice (GMP) and Hazard Analysis Critical Control Point (HACCP) which has been established and incorporated together. Halal governance hinders the process of certification, and thus has made it difficult for small and medium enterprise to establish halal status. Halal validity and traceability need to be established through research and development process. However, it is still under development and in need of support from universities and research centers.