15
Publications
1.3K
Citations
14
H-Index
2007
Active since
Affiliations
Suddin Lada is an author at Universiti of Malaysia Sabah specializing in management, business, and marketing.
Top concepts
BusinessManagementMarketingConsumer ResearchConsumer BehaviorBehavioral ScienceConsumer Decision MakingPurchase IntentionCustomer SatisfactionFinance
Publications per year
2007–2024
15
15
Predicting intention to choose <i>halal</i> products using theory of reasoned action
Suddin Lada, Geoffrey Harvey Tanakinjal, Hanudin Amin · International Journal of Islamic and Middle Eastern Finance and Management · 2009 · 579 citations
Consumer Uncertainty, Behavioral Decision Making, Structured Questionnaire +24
Say Leng Goh, Suddin Lada, Mohd Zulkifli Muhammad et al. · The Journal of Internet Banking and Commerce · 2011 · 86 citations
Innovation Adoption, Digital Marketing, Technology Adoption +27
Rows per page
1–5 of 15