What’s in a name? A lot if it has “blockchain”

Event Study Testing with Cross-sectional Correlation of Abnormal Returns

James W. Kolari, Seppo Pynnönen · Review of Financial Studies · 2010 · 635 citations

Business, Finance, Econometrics +14

A Rose.com by Any Other Name

Michael J. Cooper, Orlin Dimitrov, P. Raghavendra Rau · The Journal of Finance · 2001 · 561 citations

Business, Finance, Advertising +7

Nonparametric rank tests for event studies

James W. Kolari, Seppo Pynnönen · Journal of Empirical Finance · 2011 · 247 citations

Business, Finance, Econometrics +14

Identity change vs. strategy change: the effects of rebranding announcements on stock returns

Yanhui Zhao, Roger J. Calantone, Clay M. Voorhees · Journal of the Academy of Marketing Science · 2018 · 50 citations

Business, Marketing, Strategy +14

Blockchain hysteria: Adding “blockchain” to company’s name

Archana Jain, Chinmay Jain · Economics Letters · 2019 · 47 citations

Management, Corporate Governance, Intellectual Property Law +16