Publication | Closed Access
Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement: Does relationship duration matter?
107
Citations
166
References
2019
Year
Customer ExperienceRelationship MarketingCustomer SatisfactionPersonality PsychologyRelationship Duration MatterManagementInterpersonal RelationshipsConsumer ResearchConsumer BehaviorSocial SciencesCustomer EngagementCustomer InvolvementMarketingPersonality PrototypeConsumer EngagementPsychology
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