International Journal of Information Management · 2019 · 582 citations · 129 references
ManagementInformation TechnologyTechnology ManagementInnovationSocial InfluenceInnovation AdoptionMobile CommerceMobile MarketingTechnology AdoptionTrust In RecommendationUser InnovationConsumer Technology AdoptionInnovation Adoption ModelsMobile AdoptionMobile WalletsTechnology Adoption Models
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations