Proceedings of the International AAAI Conference on Web and Social Media · 2019 · 57 citations · 39 references
Social SciencesGender StudiesSociologyDiscriminationGenderMasculinity StudiesGender DiscriminationGender EqualityGender IdentityHegemonic MasculinitySex DiscriminationSexual PoliticsCommunity-based RightsGender Equality DiscourseIntersectional MasculinityMasculinity ConstructionMasculinity IdeologyMedia Representations Of MasculinityMetadataSignals
Reddit’s men’s rights subreddit (/r/MensRights) is criticized for misogynistic language, toxic masculinity, and alt‑right ideologies, while the men’s liberation subreddit (/r/MensLib) promotes inclusive politics, intersectionality, and a view that toxic masculinity harms both men and women. The study aims to distinguish these two subreddits using machine‑learning classifiers, keyword frequencies, and qualitative analysis, and to interpret their ideological differences rather than merely topical ones. Platform metadata, termed “platform signals,” are incorporated to aid in differentiating the subreddits. The platform signals reveal that similar terms are interpreted differently: MensLib treats masculinity as an adjective and women as peers, whereas MensRights regards being a man as essential, men as targets of discrimination, and women as sources of personalized grievances, illustrating divergent gender and discrimination narratives.
Reddit’s men’s rights community (/r/MensRights) has been criticized for the promotion of misogynistic language, toxic masculinity and discourses that reinforce alt-right ideologies. Conversely, the men’s liberation (/r/MensLib) community integrates inclusive politics, intersectionality and masculinity within a broad umbrella of self-reflection that suggests toxic masculinity harms men as well as women.
 We use machine learning text classifiers, keyword frequencies, and qualitative approaches first to distinguish these two subreddits, and second to interpret the differences ideologically rather than topically. We further integrate platform metadata (referred to as ‘platform signals’) to distinguish the subreddits. These signals help us understand how similar terms can be used to arrive at different interpretations of gender and discrimination. Where /r/MensLib tends to see masculinity as an adjective and women as peers, /r/MensRights views being a man as an essential quality, men as the target of discrimination, and women as sources of personalized grievances.
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