Publication | Open Access

An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China

Exploratory StudySocial MediaOrganizational CommunicationInterpersonal CommunicationCommunication EffectsMedia MarketingCommunication StudyDialogic CommunicationCommunication StrategyCommunicationArtsContent AnalysisJournalism