Cindy Sing Bik Ngai

Grappling With the COVID-19 Health Crisis: Content Analysis of Communication Strategies and Their Effects on Public Engagement on Social Media

Cindy Sing Bik Ngai, Rita Gill Singh, Wenze Lu et al. · Journal of Medical Internet Research · 2020 · 132 citations · Full text

Impact of COVID-19 Vaccine Misinformation on Social Media Virality: Content Analysis of Message Themes and Writing Strategies

Cindy Sing Bik Ngai, Rita Gill Singh, Le Yao · Journal of Medical Internet Research · 2022 · 74 citations · Full text

Operationalizing genuineness in CSR communication for public engagement on social media

Cindy Sing Bik Ngai, Rita Gill Singh · Public Relations Review · 2021 · 40 citations

Social Media, Strategic Communication, Public Engagement +9

Doing More on the Corporate Sustainability Front: A Longitudinal Analysis of CSR Reporting of Global Fashion Companies

Penglan Feng, Cindy Sing Bik Ngai · Sustainability · 2020 · 39 citations · Full text

Organizations, Csr Reports, Csr Issues +24

The Effectiveness of Crisis Communication Strategies on Sina Weibo in Relation to Chinese Publics’ Acceptance of These Strategies

Cindy Sing Bik Ngai, Jin Yan · Journal of Business and Technical Communication · 2016 · 37 citations · Full text

Social Medium Monitoring, Emerging Media, Online Communication +26