Le Yao

Impact of COVID-19 Vaccine Misinformation on Social Media Virality: Content Analysis of Message Themes and Writing Strategies

Cindy Sing Bik Ngai, Rita Gill Singh, Le Yao · Journal of Medical Internet Research · 2022 · 74 citations · Full text

Exploring the Relationship Between Trust-Building Strategies and Public Engagement on Social Media During the COVID-19 Outbreak

Cindy Sing Bik Ngai, Rita Gill Singh, Wenze Lu et al. · Health Communication · 2022 · 26 citations

A comparative analysis of the U.S. and China’s mainstream news media framing of coping strategies and emotions in the reporting of COVID-19 outbreak on social media

Cindy Sing Bik Ngai, Le Yao, Rita Gill Singh · Discourse & Communication · 2022 · 16 citations

Covid-19 Outbreak, Public Opinion, Political Polarization +28

Engaging social media users with attitudinal messages during health crisis communication

Le Yao, Cindy Sing Bik Ngai · Lingua · 2021 · 13 citations · Full text

Risk Communication, Social Media Users, Social Media +15