Concepedia

Green Marketing: A Marketing Mix concept

Thoria Omer Mahmoud

International Journal of Electrical Electronics and Computers · 2019 · 24 citations · 1 references

Open access

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Concepts

References

Concepts

BusinessMarketingMarketing ManagementMarketing StrategyStrategic MarketingMarketing Mix ModelingResponsible MarketingMarketing Mix AnalysisMarketing Mix PlanningService Marketing MixSustainable Marketing

References

1

Green purchase behavior: Examining the influence of green environmental attitude, perceived consumer effectiveness and specific green purchase attitude

Booi-Chen Tan, Teck Chai Lau · Siti Hasmah Digital Library-MMU Institutiona Repository (Multimedia University) · 2011 · 72 citations

Business, Marketing, Marketing Management +12