Concepedia

Booi-Chen Tan

BT

2

Publications

138

Citations

2

H-Index

2011

Active since

Affiliations

Multimedia University(Current)

Booi-Chen Tan is an author at Multimedia University specializing in consumer research, business, and customer satisfaction.

Top concepts

BusinessMarketingManagementGreen MarketingConsumer BehaviorConsumer ResearchPurchase IntentionCustomer Satisfaction

Publications per year

2011–2012

2

Publications

2

Green purchase behavior: Examining the influence of green environmental attitude, perceived consumer effectiveness and specific green purchase attitude

Booi-Chen Tan, Teck Chai Lau · Siti Hasmah Digital Library-MMU Institutiona Repository (Multimedia University) · 2011 · 72 citations

Customer Satisfaction, Green Marketing, Consumer Effectiveness +15

What Drives Green Restaurant Patronage Intention?

Booi-Chen Tan, Peik-Foong Yeap · International Journal of Business and Management · 2012 · 66 citations · Full text

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