Publication | Closed Access
Exploring the impact of strategic emphasis on advertising versus R&D during stock market downturns and upturns
18
Citations
48
References
2018
Year
AdvertisingAdvertising Versus RMarket AnalysisManagementBusinessMarket BehaviorBusiness StrategyAdvertising EffectivenessStock Market DownturnsStrategic EmphasisMarketingFinance
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