The Importance Of Creating A Successful Corporate Identity And Corporate Image For Enterprises In Marketing Management

Abstract

In today's globalized world, decreases in market share and increases in competition, enforced enterprises to be in different positions.In this level, enterprises implement various marketing tactics to show their brands.While corporate identity give guidance to perception of the enterprise in the eye of workers, target mass and consumers, corporate image is ideas and thoughts of consumers about enterprise.Corporate identity and corporate image are two concepts, which enterprises use to proove their confidence and reliable brand.In this study corporate identity and corporate image are examined and some application models are shown. PAZARLAMA YNETMNDE LETMELER N BAARILI BR KURUMSAL KMLK VE KURUMSAL MAJ YARATMANIN NEM zeteKreselleen dnyada pazar paylarnn azalmas ve rekabetin etin bir ekilde artmas iletmeleri rakiplerinden farkl konumlarda olmaya zorlamaktadr.Bu aamada iletmeler markalarn n plana karabilmek maksadyla eitli