Publication | Closed Access
Look to the future: Enhancing online gamer loyalty from the perspective of the theory of consumption values
122
Citations
57
References
2018
Year
Customer SatisfactionEconomicsOnline Customer BehaviorConsumption ValuesOnline GamingConsumer StudyInteractive MarketingManagementConsumer ResearchBusinessConsumer BehaviorGamer LoyaltyMarketingConsumer EngagementCustomer LoyaltyBehavioral Economics
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