Journals & Books Hosting (International Knowledge Sharing Platform) · 2018 · 10 citations · 3 references
Open access
BusinessInformation SystemsManagement Information SystemsConsumer BehaviorE-commerce SystemsUser Experience DesignE-commerce ManagementE-commerce MarketingOnline Consumer BehaviorCase Study EvaluationConsumer Trust In E-commerceE-commerce AdoptionPerceived TrustPurposive ApproachUsability In Online ShoppingUser Behavior Modeling
This study aims to examine the influence of usefulness, ease of use and trust using e-commerce on user behavior.This study uses purposive random sampling method in taking data and The sample was conducted to 100 lazada.comconsumers that processed by using SPSS 23.The analysis result for this model shows that ecommerce user behavior is positively affect by ease of use construct.While usefulness and trust does not affect the behavior of e-commerce users.
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