The Factors That Affecting the Product Purchasing Decision Through Online Shopping By Students of Surabaya State University

Abstract

The internet technology made information can be obtained from all over the world regardless of time and geographical limits for its connected by a global computer system, it can encourage people to make product purchasing decisions through online shopping. This study aims to determine the factors that influence product purchasing decisions through online shopping. This research method is confirmatoring factor analysis. Data were collected through observation, interviews, questionnaires and documentation. Questionnaire included 125 respondents who have made a purchasing products through online by the marketplace with a minimum of twice purchases. The results showed that the factors that influence the product purchasing decisions through online there are trust, price, and time.