Concepedia

Ofrit Kol

OK

Statistics

Publications

10

Citations

921

H-Index

10

Active since

2016

Affiliations

Ariel University(Current)

Ofrit Kol is an author at Ariel University specializing in marketing, social media, and business.

Publications per year

2016–2025

10

Publications

10

Generation X vs. Generation Y – A decade of online shopping

Sabina Lissitsa, Ofrit Kol · Journal of Retailing and Consumer Services · 2016 · 505 citations

Business, Marketing, Retail Management +12

Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention

Sabina Lissitsa, Ofrit Kol · Electronic Commerce Research · 2019 · 151 citations

Business, Marketing, Marketing Management +17

The factors affecting teachers’ adoption of AI technologies: A unified model of external and internal determinants

Areen Hazzan-Bishara, Ofrit Kol, Shalom Levy · Education and Information Technologies · 2025 · 76 citations · Full text

Education, Educational Technology, Teacher Education +12

To Be (Vaccinated) or Not to Be: The Effect of Media Exposure, Institutional Trust, and Incentives on Attitudes toward COVID-19 Vaccination

Dorit Zimand-Sheiner, Ofrit Kol, Smadar Frydman et al. · International Journal of Environmental Research and Public Health · 2021 · 43 citations · Full text

Social Sciences, Communication, Social Psychology +17

It makes a difference! Impact of social and personal message appeals on engagement with sponsored posts

Dorit Zimand-Sheiner, Ofrit Kol, Shalom Levy · Journal of Research in Interactive Marketing · 2021 · 40 citations

Business, Communication, Marketing +17

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