Ofrit Kol

Generation X vs. Generation Y – A decade of online shopping

Sabina Lissitsa, Ofrit Kol · Journal of Retailing and Consumer Services · 2016 · 490 citations

Generation Y, Online Customer Behavior, Advertising +12

Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention

Sabina Lissitsa, Ofrit Kol · Electronic Commerce Research · 2019 · 147 citations

Behavioral Sciences, Behavioral Decision Making, Consumer Study +13

To Be (Vaccinated) or Not to Be: The Effect of Media Exposure, Institutional Trust, and Incentives on Attitudes toward COVID-19 Vaccination

Dorit Zimand-Sheiner, Ofrit Kol, Smadar Frydman et al. · International Journal of Environmental Research and Public Health · 2021 · 42 citations · Full text

Media Exposure, Social Influence, Public Opinion +26

It makes a difference! Impact of social and personal message appeals on engagement with sponsored posts

Dorit Zimand-Sheiner, Ofrit Kol, Shalom Levy · Journal of Research in Interactive Marketing · 2021 · 39 citations

Digital Marketing, Social Marketing, Consumer Research +21

The factors affecting teachers’ adoption of AI technologies: A unified model of external and internal determinants

Areen Hazzan-Bishara, Ofrit Kol, Shalom Levy · Education and Information Technologies · 2025 · 38 citations · Full text