Journal of Brand Management · 2018 · 24 citations · 21 references
BusinessStrategic ManagementStrategyBrand ManagementBusiness StrategyCorporate StrategyBrand AssociationsBrand EquityBrand StrategyLuxury Brand ManagementLuxury BrandingStrategic Brand ManagementLuxury Brand Co-creationLuxury Brand PartnershipsLuxury Brand Sustainability
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Building Theories from Case Study Research
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