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A fresh look at understanding Green consumer behavior among young urban Indian consumers through the lens of Theory of Planned Behavior

Behavioral SciencesGreen MarketingConsumer Decision MakingBehavioral Decision MakingEnvironmental BehaviorCommunity EngagementExtended TheoryManagementConsumer ResearchConsumer BehaviorGreen Decision-makingGreen Consumer BehaviorMarketingFresh LookPlanned Behavior