Publication | Closed Access
Trust transfer in social media brand communities: The role of consumer engagement
240
Citations
113
References
2018
Year
Trust TransferSocial MediaDigital MarketingMedia MarketingInteractive MarketingManagementConsumer ResearchBusinessTrustSocial InfluenceConsumer BehaviorCustomer CommunityBrand AwarenessArtsMarketingConsumer Engagement
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